When we think about how to live in the future everyone wants a positive and desirable future. A life under fear (socially and physically) and reprisals makes people mentally sick and causes tensions in societies and between different ethnics.
People strive to have access to education, water, electricity, healthcare, internet, shelter, and entertainment, every human being is a social being who wants to live safely in a community – it doesn’t matter where they live on earth. People want to achieve peace and self-fulfilment, a purpose in life, healthy environments and social stability.
In 2015, the United Nations issued a milestone agenda in human history for global sustainable development until 2030. The SDGs are a “shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 Sustainable Development Goals (SDGs), which are an urgent call for action by all countries – developed and developing – in a global partnership.”
Learn more at: www.sustainabledevelopment.un.org
But what does this mean for a business and corporates? Any Moonshot Challenge must have an impact based on at least one Sustainable Development Goal. By doing this, any new product or service can have a positive impact on our future world. When companies consider shaping desirable futures, they can easily ask themselves – does the future scenario we have proposed meet at least one SDG?
Futur/io is a thought leader of exponential technologies and desirable futures in Europe. We see it as our duty to use our knowledge of future technologies and our network of futurists and experts for a Europe and a world in which we want to live together. Let’s create desirable futures together.
Red Bull Futur/io is a joint project of Red Bull and Futur/io to investigate the ideas of creative minds all around the world on how they visions are on desirable futures and how we can make them happen.