Faculty Bio

“We live in one of the most fascinating times with access to knowledge, data, and technology. My vision is that we converge the single elements and adapt them to human needs.”
Dirk is a Tech Startup Ninja and an Augmented and Virtual Reality savant with significant experience in Public Relations and Growth Marketing. He turned the Augmented Reality startup RE’FLEKT into a globally recognized brand known for cutting-edge technology and builds the workplace of the future with Augmented and Mixed Reality.
Dirk is the coauthor of the top-rated book “Augmented and Mixed Reality” and has been mentioned and interviewed by VentureBeat, TechCrunch, Huntington Post and many others. Dirk is HyperLeader of the Los Angeles based transportation company Hyperloop Transportation Technologies and created stunning Augmented Windows.
Dirk is a startup mentor at Wayra, the Telefónica accelerator, where he advises technology startups on their PR and Growth strategies in Europe and the USA. He concocted an award-winning strategy for the aviation startup SkyWork and knows from his time at Europe’s largest Insurance company, the Allianz Group, how to collaborate as a startup with the corporate world. Dirk loves mountain biking and skiing and hopes to run the New York Marathon.